Facebook Engagement Report

What's working, what's not, and exactly what to change next.
Jul 20 – Aug 16, 2026 · 28 days vs prev 28d
Data refreshes automatically every Monday, 09:00 (Bangkok time)
NEEDS OPTIMIZATION
Reach-rich but engagement-poor. Big reach from Reels & paid, but thin organic interaction — with one clearly under-used winning format.

Executive Summary

Biggest Win
The weekly "THIS WEEK AT AMNESIA" lineup carousels — avg 31.8 interactions & 11.4% ER, ~5× the page average. Aug 3 hit 75 interactions / 24% ER.
Biggest Problem
Reels dominate output (24 of 51 posts) but engage worst — 1.45% ER, 0.12 shares/post, 4 with zero interactions. And comments are dead: 3 all month.
Biggest Opportunity
Shift the mix to carousels (already 56% of all shares from 16% of posts) and add comment-driving CTAs. Carousels out-engage Reels 7.3×.
Recommended next move — Post the lineup carousel twice a week (start-of-week + midweek refresh) and convert your best headliner Reels into carousel recaps, because carousels out-engage Reels 7.3× on this page.

Page KPIs

Facebook · 28d vs previous 28d (Meta Business Suite)
Views
202.4K
▲ 18%
Viewers (reach)
82.7K
▼ 11%
unique reach
Interactions
1.4K
▲ 136%
paid-assisted
Link clicks
1.3K
▲ 333%
Factor-B boost
Visits
2.3K
▲ 36%
Net follows
30
▲ 88%
~1/day
So what: the two biggest movers (link clicks +333%, interactions +136%) are paid-assisted spikes. The one purely-organic health signal — unique Viewers/reach — fell 11%. The page is buying visibility faster than it's earning it.

Reach & Views Trend

daily, Jul 20 – Aug 16

Views vs unique Viewers per day

Views ran hot Jul 20–25 (a prior push winding down), then settled to a 2–9K/day baseline.
Views Viewers (unique reach)

Format Performance

51 organic posts

Avg interactions per post

Carousels out-engage Reels 7.3×.

Shares per post

Reels are almost never shared.
FormatPostsAvg reachAvg interactionsMedianAvg ERShares/post
Multi-media843023.50187.10%4.38
Photo191674.0023.05%1.32
Reel241843.2121.45%0.12

Theme Performance

avg interactions per post
So what: the weekly lineup carousel is 5× the page average. Headliner announcements are the share engine (40 of 63 shares). Resident-night reminders are the bulk of output but the lowest-value theme — especially as Reels.

Posting Day

avg interactions · Bangkok time

Engagement concentrates at the start of the week

Sun/Mon lead because that's when the lineup carousels post — a content-mix effect, not proof that Monday is magic.

Top Organic Posts

by interactions
PostFormatThemeInter.LikesComm.SharesReachER
Aug 3 · Weekly lineupMultiLineup75690331224.0%
Aug 9 · Weekly lineupMultiLineup32280329910.7%
Aug 3 · NYXXXMultiHeadliner28160125694.9%
Jul 28 · Weekly lineupMultiLineup18151216910.7%
Jul 27 · DJ.TANNPhotoResident17160111315.0%
Jul 27 · Classic TranceMultiHeadliner1710165393.2%
Jul 29 · Factor B teaserReelHeadliner1513113094.9%
Jul 22 · Soontri HousePhotoHeadliner159062446.1%
6 of the top 8 are multi-image posts. Every high-share post is a carousel or headliner announcement. Only one Reel breaks in — and it's a headliner teaser, not a resident-night loop.

Paid Posts

reported separately — not mixed into organic analysis
Boosted Jul 28 · Factor B ticket launch
48,904 views (47.9K from ads) · 28,607 reach · 792 link clicks (783 from ads). This single boost is why link clicks jumped +333% — the ticket-sales engine.
Boosted Aug 12 · PVLMFCK reel
6,414 views (5.8K from ads) · 5,431 reach · 20 interactions · 0 link clicks. Boosted for reach/views, not clicks — a weaker use of spend than the ticket post.

Start / Stop / Continue

Start

  • A 2nd weekly lineup carousel (midweek refresh)
  • A question CTA on every event post
  • Headliner carousels (3–5 images) for every guest
  • Turning top Reels into next-day carousel recaps

Stop / Reduce

  • Multiple resident-night Reels with ~0 engagement
  • Stacking 3–4 posts within one hour at night
  • Treating Reels as the default format for everything

Continue / Scale

  • The "THIS WEEK" lineup carousel (#1 asset)
  • Named-headliner announcements (share engine)
  • Boosting headliner ticket posts (proven clicks)

Priority Action Matrix

ActionImpactEffortConfidencePriority
Add 2nd weekly lineup carousel (midweek)HighLowHighP0
Add question/CTA to every event postHighLowHighP0
Every headliner → 3–5 image carouselHighMedHighP1
Cut resident-night Reels; consolidate remindersMedLowHighP1
Space out night posts (no 4-in-an-hour)MedLowMedP1
Reserve boosts for headliner ticket postsMedLowHighP2
Reel hook rework (first 1.5s + text CTA)MedMedMedP2
Convert top Reels into carousel recapsMedMedMedP3

Recommended 30-Day Content Mix

Weekly lineup carousels (2×/wk)
20%
Headliner event carousels
30%
Resident-night (consolidated)
20%
Reels (reach / discovery)
20%
Venue / community / product
10%

Winning Content Blueprints

1 · "This Week at Amnesia" Lineup Carousel hero

Hook: "𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 AT AMNESIA" + date range, bold, slide 1.

Creative: 5–7 image carousel, one slide per night, fixed template.

Caption: Hook → night-by-night lineup → location/CTA → "Which night are you in for?"

Evidence: avg 31.8 interactions, 11.4% ER · Aug 3 = 75 interactions / 24% ER.

2 · Named-Headliner Announcement Carousel shares

Hook: Artist name + "is back" / "returns" + date.

Creative: 3–5 images (artist, vibe, ticket card).

Caption: Who → why they matter → ticket link → "Tag who you're bringing."

Evidence: headliners = 40 of 63 shares · NYXXX carousel = 12 shares.

3 · Resident Spotlight Photo efficient

Hook: DJ name + role ("Monday belongs to DJ.TANN").

Creative: single strong photo — not a loop Reel.

Caption: 1-line identity + FREE ENTRY + question CTA.

Evidence: Jul 27 DJ.TANN photo = 17 interactions / 15% ER on 113 reach.

4 · Event Teaser Reel reach

Hook: hardest 1.5s first; artist name as text overlay by second 1.

Creative: short vertical video, CTA overlay at end.

Best use: discovery/reach — paired with a carousel that does the engaging.

Evidence: Reels lead on views/3-sec views but need the carousel to convert attention.

Top 5 Actions to Execute Next

1

Add a second weekly lineup carousel (midweek) P0

Why: highest-engagement format on the page, used only 1×/week. Evidence: weekly carousels avg 31.8 interactions & 11.4% ER vs 6.7 page avg. KPI: interactions/post · Wed–Fri avg interactions.
2

Add one question CTA to every event post P0

Why: comments are effectively zero — the cheapest engagement to unlock. Evidence: 3 comments across 51 organic posts in 28 days. KPI: comments/post.
3

Deliver every headliner as a 3–5 image carousel P1

Why: headliners drive shares, but carousels convert far better than Reels. Evidence: headliners = 40/63 shares · carousels out-engage Reels 7.3×. KPI: shares/post · ER-by-reach.
4

Cut standalone resident-night Reels; consolidate reminders P1

Why: highest-volume, lowest-yield content; 4 Reels earned 0 interactions. Evidence: Reels avg ER 1.45%, 0.12 shares/post; resident median 2 interactions. KPI: avg interactions/post across the mix.
5

Reserve paid boosts for headliner ticket posts; stop stacking night posts P2

Why: boosting tickets is the proven click driver; stacked posts cannibalise reach. Evidence: Factor-B boost = 792 link clicks (783 from ads); nights have 3–4 posts/hour. KPI: link clicks per boosted post · median organic ER.
Data source: Meta Business Suite → Insights (Results + Content), Amnesia Page ID 107240708793419, pulled live via the Claude browser extension. Scope: Facebook Feed, Posts only (Instagram & Stories excluded). 57 organic + 2 boosted feed posts; post-level analysis on 51 organic content posts.
Integrity: No metrics fabricated. Engagement rate = interactions ÷ reach (or Viewers where Meta withholds Reach for content after 31 Jul 2025). The 2 boosted posts are separated from organic analysis. Paid-driven spikes and day-of-week effects are labelled as correlation, not causation. Small-sample slots (Thu/Sat, late-night) are flagged low-confidence in the source report. · Built 2026-08-17.